Sucanat can be hard to find even in health food stores, at least at this quality and value! This is just sucanat and the packaging is minimal (vs a big bag with just half a lb. of it). We use it to sweeten things now and our children love it! it's just a great substitute to refined sugar on your way to less sugar. My husband loves it in coffee, etc. I was even able to purchase .25 lb to try it out first!